MB-910 Describe Dynamics 365 Customer Insights Practice Question
A retail company uses Dynamics 365 Customer Insights to unify customer data from multiple sources. They want to define a customer data platform (CDP) strategy. Which TWO actions are key capabilities of Customer Insights?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Unify customer data from various sources into a single customer profile
Customer Insights provides data unification (option A) and AI-driven predictive models (option D). Real-time website personalization is a capability of Dynamics 365 Marketing, not Customer Insights. Salesforce data integration is not a native feature; it requires custom connectors. Automated email campaign execution is part of Dynamics 365 Marketing.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Unify customer data from various sources into a single customer profile
Why this is correct
Correct: Data unification is a core capability.
- ✗
Integrate data from Salesforce CRM out-of-the-box
Why it's wrong here
Incorrect: No native Salesforce connector.
- ✗
Execute automated email campaigns
Why it's wrong here
Incorrect: This is Dynamics 365 Marketing.
- ✓
Use AI to predict customer churn and next best action
Why this is correct
Correct: AI-driven insights are a key feature.
- ✗
Personalize website content in real time
Why it's wrong here
Incorrect: This is Dynamics 365 Marketing.
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