MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company wants to combine data from Microsoft 365, Dynamics 365, and their custom app into one customer data platform. Which Dynamics 365 Customer Insights capability enables this?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Data ingestion and unification
Data ingestion and unification (Option B) is the correct capability for combining data from Microsoft 365, Dynamics 365, and custom apps into a single customer data platform. This feature connects to various data sources, ingests the data, and unifies it into a unified customer profile. Option A (Measures) is for defining KPIs and metrics, not for data combination. Option C (Customer segments) is for creating groups of customers after data is unified. Option D (Prediction models) uses unified data to predict outcomes, not to combine data sources.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Measures
Why it's wrong here
Measures are used to define KPIs and metrics from unified data, not for ingesting or combining data from multiple sources.
- ✓
Data ingestion and unification
Why this is correct
Data ingestion and unification enables connecting to and combining data from multiple sources (e.g., Microsoft 365, Dynamics 365, custom apps) into a unified customer data platform.
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Customer segments
Why it's wrong here
Customer segments are created from the unified data to group customers based on attributes or behaviors, but they do not perform the initial data combination.
- ✗
Prediction models
Why it's wrong here
Prediction models are built on top of unified data to forecast customer behaviors; they do not handle data ingestion or unification.
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