MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company using Dynamics 365 Customer Insights notices that the unified customer profiles show duplicate records for some customers. They have already configured matching rules. What should they do to resolve the duplicate records that are not being merged?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Review and refine the matching rules, and use the merge conflicts resolution feature
When duplicate records remain after configuring matching rules, the correct approach is to review and refine those rules to improve matching accuracy, and use the merge conflicts resolution feature to handle cases where records are not merged automatically. This allows for manual intervention or adjustments to the matching criteria. The other options are excessive or ineffective: disabling unification loses progress, manually deleting in source systems doesn't address the root cause and may cause data loss, and re-ingesting all data is unnecessary and time-consuming.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Disable data unification and start over
Why it's wrong here
Too disruptive and not necessary.
- ✓
Review and refine the matching rules, and use the merge conflicts resolution feature
Why this is correct
Adjusting rules and merging conflicts helps resolve duplicates.
- ✗
Delete duplicate records manually in the source systems
Why it's wrong here
Source changes don't retroactively fix existing duplicates in Customer Insights.
- ✗
Re-ingest all data from source systems
Why it's wrong here
Re-ingesting won't fix matching logic.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.