Explore the core capabilities of customer engagement apps in Dynamics 365 →mediumMultiple ChoiceObjective-mapped
MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365
A company uses Dynamics 365 Marketing. They want to send personalized emails based on a contact's previous purchase history. Which feature should they use to segment contacts?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Segments
Segments in Dynamics 365 Marketing allow filtering contacts based on criteria like purchase history, making it the correct feature for this scenario. Option A (Customer journeys) is incorrect because it defines the campaign flow, not the audience. Option C (Email templates) is incorrect because they define the layout and content, not the audience. Option D (Lead scoring) is incorrect because it ranks leads based on engagement, not for segmentation.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Customer journeys
Why it's wrong here
Orchestrates marketing campaigns.
- ✓
Segments
Why this is correct
Segments define the audience for targeted emails.
- ✗
Email templates
Why it's wrong here
Design email content.
- ✗
Lead scoring
Why it's wrong here
Ranks leads by readiness.
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