Quick Answer
The answer is Send SMS, Send push notification, and Email. These three activities are correct because Dynamics 365 Customer Insights - Journeys allows marketers to build multichannel customer journeys that trigger real-time actions based on customer behavior or segmentation. The platform supports email for direct communication, push notifications for engaging users through mobile apps using device registration data and consent, and SMS for text-based outreach, all of which can be added as action tiles within a journey. On the Microsoft Dynamics 365 Fundamentals CRM MB-910 exam, this question tests your understanding of the core outbound marketing activities available in journeys, often appearing as a select-three item. A common trap is assuming that activities like "send a letter" or "create a lead" are available, but journeys focus on digital, consent-based channels. Remember the mnemonic "PES" for Push, Email, SMS to quickly recall the three supported activities.
This MB-910 practice question tests your understanding of describe dynamics 365 customer insights. Read the scenario carefully and evaluate each option against the stated constraints before committing to an answer. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
A company uses Dynamics 365 Customer Insights - Journeys. Which THREE activities can be used in a journey? (Select THREE.)
Send push notification
Push notification is a journey activity.
Update inventory
Why wrong: Inventory update is not a journey activity.
Generate invoice
Why wrong: Invoice generation is not a journey activity.
Send email
Email is a common journey activity.
Send SMS
SMS is a journey activity.
Answer choices
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Send push notification
Send push notification is a correct activity because Dynamics 365 Customer Insights - Journeys allows you to add push notification actions to a journey, enabling real-time engagement with customers via mobile apps. This leverages the customer's consent and device registration data to deliver targeted messages.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
For each option: why learners choose it and why it is or isn't the right answer here.
Send push notification
Why this is correct
Push notification is a journey activity.
Related concept
Read the scenario before looking for a memorised answer.
Update inventory
Why it's wrong here
Inventory update is not a journey activity.
Generate invoice
Why it's wrong here
Invoice generation is not a journey activity.
Send email
Why this is correct
Email is a common journey activity.
Related concept
Read the scenario before looking for a memorised answer.
Send SMS
Why this is correct
SMS is a journey activity.
Related concept
Read the scenario before looking for a memorised answer.
Common exam traps
The trap here is that candidates may confuse general business automation capabilities with the specific communication and engagement activities available in Customer Insights - Journeys, mistakenly selecting operational tasks like inventory updates or invoice generation that belong to other Dynamics 365 modules.
Detailed technical explanation
Journeys in Dynamics 365 Customer Insights - Journeys are built on a trigger-based orchestration engine that supports outbound channels like email, SMS, and push notifications, each requiring specific channel configuration (e.g., Azure Notification Hubs for push). The system evaluates customer segments, triggers, and conditions to determine the next step, but it does not natively integrate with ERP-level operations like inventory or invoicing without custom connectors.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
A cloud solutions architect for a retail company is evaluating services for a new workload. The correct answer here reflects best practice for the specific scenario described — not a general cloud recommendation. Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option. Cloud exam questions reward reading the constraint carefully: the same technology can be right or wrong depending on the use case.
What to study next
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FAQ
Describe Dynamics 365 Customer Insights — This question tests Describe Dynamics 365 Customer Insights — Read the scenario before looking for a memorised answer..
The correct answer is: Send push notification — Send push notification is a correct activity because Dynamics 365 Customer Insights - Journeys allows you to add push notification actions to a journey, enabling real-time engagement with customers via mobile apps. This leverages the customer's consent and device registration data to deliver targeted messages.
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
Read the scenario before looking for a memorised answer.
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Last reviewed: Jun 24, 2026
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.
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