MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company uses Dynamics 365 Customer Insights - Data and wants to create a segment of high-value customers based on their total purchase amount in the last 90 days. The purchase data is in a separate table. What must they first create to build this segment?
⚠ Common exam trap
Many exam-takers confuse 'measure' as the first step because it seems directly related to calculating total purchase amount, but they overlook that a relationship must exist first to link the customer and purchase tables before any aggregation can be performed.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
A relationship
To build a segment in Dynamics 365 Customer Insights - Data that references data from a separate table (e.g., purchase transactions), you must first define a relationship between the customer entity and that table. A relationship establishes the key mapping (e.g., CustomerID) that allows the system to join the tables and evaluate conditions like total purchase amount across the two datasets.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
An enrichment
Why it's wrong here
Enrichment adds external data, not needed here.
- ✓
A relationship
Why this is correct
A relationship links the customer table to the purchase table so that purchase data can be used in segments.
- ✗
A measure
Why it's wrong here
A measure is not required; the segment can directly reference the purchase table via relationship.
- ✗
A new data source
Why it's wrong here
The data source already exists; no new source is needed.
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Written by Johnson Ajibi, MSc IT Security
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