MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company uses Dynamics 365 Customer Insights - Data and wants to enrich customer profiles with demographic data from a third-party provider. Which feature should they use?
⚠ Common exam trap
Many exam-takers confuse 'enrichments' with 'data sources,' thinking that adding a new data source from a third party is the same as enriching existing profiles, but enrichments specifically augment existing unified profiles rather than importing new raw tables.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Enrichments
Enrichments in Dynamics 365 Customer Insights - Data allow you to augment existing customer profiles with additional data from third-party providers, such as demographic, firmographic, or interest data. This feature directly supports the goal of enriching profiles with external demographic information by matching customer identifiers against the provider's data and appending the results.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Enrichments
Why this is correct
Enrichments allow you to add data from third-party providers to customer profiles.
- ✗
Data sources
Why it's wrong here
Data sources are used to bring in your own data, not to enrich with third-party data.
- ✗
Segments
Why it's wrong here
Segments are used to group customers, not to enrich profiles.
- ✗
Measures
Why it's wrong here
Measures are used for calculations, not for adding external data.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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