MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company is implementing Dynamics 365 Customer Insights. Which TWO are required before you can create a unified customer profile?
⚠ Common exam trap
Candidates often confuse the sequence of steps in Customer Insights, assuming that analytical outputs like measures or segments are prerequisites, when in fact they are dependent on the unified profile being created first.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Define data unification rules
Data unification rules define how to match and merge customer records from different data sources into a single, unified profile. Without these rules, the system cannot resolve duplicate or conflicting data, which is essential for creating a cohesive customer identity.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Define data unification rules
Why this is correct
Required to match and merge records.
- ✗
Create a measure
Why it's wrong here
Done after unification.
- ✗
Create a segment
Why it's wrong here
Done after unification.
- ✗
Enrich customer profiles
Why it's wrong here
Optional step after unification.
- ✓
Configure data sources
Why this is correct
Required to bring in data.
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