MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company has multiple source systems with different customer IDs. They want to create a unified customer profile that links these IDs. Which entity in Customer Insights represents the unified customer?
⚠ Common exam trap
Candidates often confuse the 'Customer entity' with the 'Contact entity' or 'Profile entity', not realizing that Customer Insights specifically uses the term 'Customer entity' for the unified profile after data unification.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Customer entity
The Customer entity in Dynamics 365 Customer Insights is the unified profile that merges records from multiple source systems using different customer IDs. It is the result of the data unification process, which matches and merges duplicate records into a single, comprehensive view of each customer. This entity is specifically designed to represent the unified customer profile, making it the correct answer.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Customer entity
Why this is correct
Correct: The Customer entity holds the unified customer profile after matching and merging.
- ✗
Unified Activity entity
Why it's wrong here
Wrong: Activities are interactions, not customer profiles.
- ✗
Contact entity
Why it's wrong here
Wrong: Contact is typically a source entity, not the unified output.
- ✗
Profile entity
Why it's wrong here
Wrong: The correct term is Customer entity.
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