MB-910 Describe Dynamics 365 Customer Insights Practice Question
A business analyst wants to create a measure that calculates the average order value for customers. Where in Dynamics 365 Customer Insights would they define this calculation?
⚠ Common exam trap
It's easy for candidates to confuse 'Measures' with 'Data sources' because both involve data, but measures are the calculation layer, not the storage layer.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Measures
In Dynamics 365 Customer Insights, measures are used to define calculated metrics such as average order value. Measures aggregate data from your data sources using formulas (e.g., SUM, AVERAGE) and are stored as KPIs that can be used in segments, insights, or dashboards. This is the correct location for defining custom calculations like average order value.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Data sources
Why it's wrong here
Wrong: Data sources are for connecting and importing data.
- ✗
Segments
Why it's wrong here
Wrong: Segments are for creating customer groups.
- ✗
Predictions
Why it's wrong here
Wrong: Predictions are for AI-driven forecasts.
- ✓
Measures
Why this is correct
Correct: Measures are used to define calculations like averages and sums.
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