This MB-910 practice question tests your understanding of describe dynamics 365 customer insights. Read the scenario carefully and evaluate each option against the stated constraints before committing to an answer. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
A business analyst wants to create a measure that calculates the average order value for customers. Where in Dynamics 365 Customer Insights would they define this calculation?
Data sources
Why wrong: Wrong: Data sources are for connecting and importing data.
Segments
Why wrong: Wrong: Segments are for creating customer groups.
Predictions
Why wrong: Wrong: Predictions are for AI-driven forecasts.
Measures
Correct: Measures are used to define calculations like averages and sums.
Answer choices
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Measures
In Dynamics 365 Customer Insights, measures are used to define calculated metrics such as average order value. Measures aggregate data from your data sources using formulas (e.g., SUM, AVERAGE) and are stored as KPIs that can be used in segments, insights, or dashboards. This is the correct location for defining custom calculations like average order value.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
For each option: why learners choose it and why it is or isn't the right answer here.
Data sources
Why it's wrong here
Wrong: Data sources are for connecting and importing data.
Segments
Why it's wrong here
Wrong: Segments are for creating customer groups.
Predictions
Why it's wrong here
Wrong: Predictions are for AI-driven forecasts.
Measures
Why this is correct
Correct: Measures are used to define calculations like averages and sums.
Related concept
Read the scenario before looking for a memorised answer.
Common exam traps
The trap here is that candidates confuse 'Measures' with 'Data sources' because both involve data, but measures are the calculation layer, not the storage layer.
Detailed technical explanation
Measures in Customer Insights are built using the Measures editor, which supports DAX-like expressions for aggregations (e.g., AVERAGE('Orders'[TotalAmount])). They are computed on the fly or materialized into the customer entity, enabling real-time KPI updates. A subtle behavior: measures can be used as inputs to segments and predictions, creating a layered analytics pipeline.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
A cloud solutions architect for a retail company is evaluating services for a new workload. The correct answer here reflects best practice for the specific scenario described — not a general cloud recommendation. Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option. Cloud exam questions reward reading the constraint carefully: the same technology can be right or wrong depending on the use case.
What to study next
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FAQ
Describe Dynamics 365 Customer Insights — This question tests Describe Dynamics 365 Customer Insights — Read the scenario before looking for a memorised answer..
The correct answer is: Measures — In Dynamics 365 Customer Insights, measures are used to define calculated metrics such as average order value. Measures aggregate data from your data sources using formulas (e.g., SUM, AVERAGE) and are stored as KPIs that can be used in segments, insights, or dashboards. This is the correct location for defining custom calculations like average order value.
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
Read the scenario before looking for a memorised answer.
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Last reviewed: Jun 24, 2026
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