MB-910 Describe Dynamics 365 Customer Insights Practice Question
A business analyst wants to create a KPI that shows the average customer lifetime value for customers acquired in the last year. Which Dynamics 365 Customer Insights feature should they use?
⚠ Common exam trap
Test-takers frequently confuse the purpose of segments (which group customers) with measures (which compute numeric KPIs), leading candidates to select option C instead of D.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Define a measure
A measure in Dynamics 365 Customer Insights is used to calculate numeric KPIs from your customer data, such as average customer lifetime value (CLV) for a specific cohort. By defining a measure with a filter for customers acquired in the last year, you can compute the exact average CLV without needing predictive models or data transformation steps.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Create a prediction model
Why it's wrong here
Predictions forecast future behavior, not current KPIs.
- ✗
Run data unification
Why it's wrong here
Unification doesn't calculate KPIs.
- ✗
Create a segment of recent customers
Why it's wrong here
Segments don't calculate averages.
- ✓
Define a measure
Why this is correct
Measures can calculate average customer lifetime value.
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