The organization's CEO asks the Scrum Master to attend the Board of Directors meeting to report on 'Scrum Velocity' as a measure of company success. How should the Scrum Master respond?
Declining to report on a misleading metric is the responsible choice. By suggesting metrics like customer satisfaction, revenue growth, or time-to-market, the Scrum Master helps the leadership focus on what actually matters to the business. This is a high-impact service that supports the organization's true goals.
Why this answer
The Scrum Master must act as a guardian of the Scrum framework by preventing the misuse of metrics. Velocity is a team-specific tool for capacity planning, not an organizational performance measure. By educating the CEO on why velocity is a poor indicator of company success and suggesting more meaningful business outcomes, the Scrum Master provides a higher level of service to the organization and its leadership.
Exam trap
Candidates mistakenly believe the Scrum Master must obey any request from the CEO, choosing to report velocity rather than protecting organizational metrics from misuse.