This MB-910 practice question tests your understanding of describe dynamics 365 customer insights. Match the stated requirement to the specific cloud service, access model, or configuration option — many options are valid in isolation but not for this scenario. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
Which TWO data sources can be ingested into Customer Insights? (Choose two.)
Microsoft Forms
Why wrong: Forms can be imported but not a typical source.
Microsoft Entra ID
Why wrong: Entra ID is for identity, not customer data.
Azure Synapse Analytics
Data lakes are common sources.
Power BI reports
Why wrong: Power BI is output, not input.
Dynamics 365 Sales
CRM data can be ingested.
Answer choices
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
Azure Synapse Analytics
Azure Synapse Analytics is a correct data source for Customer Insights because it is a cloud-based analytics service that can be used as a data source via a direct connection, allowing you to ingest large-scale data into Customer Insights for unification and segmentation. Dynamics 365 Sales is correct because Customer Insights can directly connect to Dynamics 365 Sales to bring in customer engagement data (e.g., leads, opportunities, accounts) for a 360-degree customer view.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
For each option: why learners choose it and why it is or isn't the right answer here.
Microsoft Forms
Why it's wrong here
Forms can be imported but not a typical source.
Microsoft Entra ID
Why it's wrong here
Entra ID is for identity, not customer data.
Azure Synapse Analytics
Why this is correct
Data lakes are common sources.
Related concept
Read the scenario before looking for a memorised answer.
Power BI reports
Why it's wrong here
Power BI is output, not input.
Dynamics 365 Sales
Why this is correct
CRM data can be ingested.
Related concept
Read the scenario before looking for a memorised answer.
Common exam traps
The trap here is that candidates often confuse 'data sources' with 'outputs' or 'tools' — for example, thinking Power BI reports (an output/visualization tool) or Microsoft Forms (a data collection tool) can be directly ingested, when in fact Customer Insights only ingests from raw data storage or service endpoints like Azure Synapse and Dynamics 365.
Trap categories for this question
Command / output trap
Power BI is output, not input.
Detailed technical explanation
Customer Insights supports data ingestion from a variety of sources including Azure Synapse Analytics (via a direct connection using a Synapse workspace), Dynamics 365 Sales (via a managed connector that pulls entities like Contact, Account, and Opportunity), and other sources like Dataverse, Azure Data Lake Storage, and Power Query connectors. The ingestion process uses a data pipeline that can handle incremental refreshes and schema mapping, ensuring that data is normalized for the customer data model (CDM) before unification. A real-world scenario is a retail company combining sales data from Azure Synapse with CRM data from Dynamics 365 Sales to create a unified customer profile that includes purchase history and support interactions.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
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What to study next
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FAQ
Describe Dynamics 365 Customer Insights — This question tests Describe Dynamics 365 Customer Insights — Read the scenario before looking for a memorised answer..
The correct answer is: Azure Synapse Analytics — Azure Synapse Analytics is a correct data source for Customer Insights because it is a cloud-based analytics service that can be used as a data source via a direct connection, allowing you to ingest large-scale data into Customer Insights for unification and segmentation. Dynamics 365 Sales is correct because Customer Insights can directly connect to Dynamics 365 Sales to bring in customer engagement data (e.g., leads, opportunities, accounts) for a 360-degree customer view.
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
Read the scenario before looking for a memorised answer.
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Last reviewed: Jun 24, 2026
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