Explore the core capabilities of customer engagement apps in Dynamics 365 →mediumMultiple SelectObjective-mapped
MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365
Which TWO capabilities are part of Dynamics 365 Customer Insights?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Data unification from multiple sources
Options A and E are correct. Customer Insights includes data unification (A) and predictive models for churn and lifetime value (E). Option B (lead scoring) is part of Sales Insights or Dynamics 365 Sales. Option C (email campaign creation) is part of Dynamics 365 Marketing. Option D (case management) is part of Dynamics 365 Customer Service.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Data unification from multiple sources
Why this is correct
Customer Insights unifies customer data from various sources.
- ✗
Lead scoring
Why it's wrong here
Lead scoring is part of Sales Insights.
- ✗
Email campaign creation
Why it's wrong here
Email campaigns are in Dynamics 365 Marketing.
- ✗
Case management
Why it's wrong here
Case management is in Customer Service.
- ✓
Predictive models for churn and lifetime value
Why this is correct
Customer Insights provides AI-driven predictions.
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