MB-910 Describe Dynamics 365 Customer Insights Practice Question
Which TWO activities are part of the data unification process in Dynamics 365 Customer Insights?
⚠ Common exam trap
Many exam-takers confuse post-unification activities like segmentation or enrichment with the core unification steps, but Microsoft explicitly tests that match rules and field mapping are the two key activities within the unification process.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Configuring match rules to identify duplicates
Configuring match rules is a core step in the data unification process in Dynamics 365 Customer Insights. Match rules define the conditions (e.g., fuzzy matching on email or phone) used to identify duplicate customer records across source systems, enabling deduplication and merging into a single unified profile. This is distinct from segmentation or enrichment, which occur after unification.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Creating segments based on customer attributes
Why it's wrong here
Segmentation uses unified data, not part of unification.
- ✓
Configuring match rules to identify duplicates
Why this is correct
Match rules are key to merging duplicate profiles.
- ✓
Mapping data fields from source systems
Why this is correct
Field mapping is part of data preparation for unification.
- ✗
Defining measures for customer metrics
Why it's wrong here
Measures are built after profiles are unified.
- ✗
Enriching profiles with external data
Why it's wrong here
Enrichment is a separate step after unification.
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