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MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365

After migrating to Dynamics 365, a sales team notices that duplicate leads are being created. They want to automatically detect and resolve duplicates upon creation. What should they configure?

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Duplicate Detection rules

Duplicate Detection rules are the native mechanism in Dynamics 365 to automatically detect and resolve duplicate leads upon creation. Option A (Power Automate flow) is incorrect; while possible, it requires custom logic and is not the built-in solution. Option C (Business Rules) is incorrect as they control form behavior, not duplicate detection. Option D (Data Management settings) is incorrect because those settings handle duplicates during data imports, not real-time creation.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Power Automate flow

    Why it's wrong here

    Power Automate flows require manual or scheduled triggers and cannot natively intercept the creation process of a lead record within Dynamics 365 to apply duplicate detection rules in real time. The temptation arises because Power Automate is often used for custom data validation and post-creation cleanup tasks, such as merging duplicates after they are logged. However, the scenario demands automatic detection *upon creation*, which is achieved by configuring Duplicate Detection Rules and enabling them at the entity level, not by an external workflow tool.

  • Duplicate Detection rules

    Why this is correct

    These rules run on create and update to identify duplicates.

  • Business Rules

    Why it's wrong here

    Business Rules control field visibility and validation, not duplicates.

  • Data Management settings

    Why it's wrong here

    Data Management deals with imports, not real-time duplicate detection.

Visual reference

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