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MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365

A sales manager wants to automatically prioritize leads based on their likelihood to convert. Which Dynamics 365 feature should be used?

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Predictive lead scoring in Sales Insights

Dynamics 365 Sales Insights includes predictive lead scoring that uses AI to prioritize leads based on their likelihood to convert. Option A is wrong because Copilot for Sales is an AI assistant for sales tasks, not a lead scoring engine. Option B is wrong because LinkedIn Sales Navigator provides social selling insights and relationship intelligence, not automatic lead scoring. Option D is wrong because Power BI is a data visualization and reporting tool, not an automatic prioritization engine.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Copilot for Sales

    Why it's wrong here

    Copilot provides assistance, not automated lead scoring.

  • LinkedIn Sales Navigator

    Why it's wrong here

    Provides relationship insights, not scoring.

  • Predictive lead scoring in Sales Insights

    Why this is correct

    Sales Insights uses AI to score leads based on conversion likelihood.

  • Power BI dashboards

    Why it's wrong here

    Reporting tool, not automatic prioritization.

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