Explore the core capabilities of customer engagement apps in Dynamics 365 →mediumMultiple ChoiceObjective-mapped
MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365
A sales manager wants to automatically prioritize leads based on their likelihood to convert. Which capability in Dynamics 365 Sales should they use?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Predictive Lead Scoring
Predictive Lead Scoring uses machine learning to score leads based on their likelihood to convert, helping the sales manager prioritize leads. Option A (Sales Sequence) is a feature for guiding sales reps through a sequence of activities, not for scoring leads. Option C (Business Process Flow) standardizes steps in a sales process but does not predict conversion. Option D (Sales Copilot) is an AI assistant that provides insights and suggestions but does not specifically score leads.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Sales Sequence
Why it's wrong here
Sales Sequence automates a series of activities but does not score leads.
- ✓
Predictive Lead Scoring
Why this is correct
Predictive Lead Scoring uses historical data to assign a score indicating conversion likelihood.
- ✗
Business Process Flow
Why it's wrong here
Business Process Flow guides users through stages but does not score leads.
- ✗
Sales Copilot
Why it's wrong here
Sales Copilot provides AI-powered insights and suggestions but not lead scoring.
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