MB-910 Describe Dynamics 365 Customer Insights Practice Question
A retail company wants to unify customer data from their e-commerce platform, in-store POS system, and loyalty program into a single customer profile in Dynamics 365 Customer Insights. Which step should they perform first?
⚠ Common exam trap
A common mix-up: candidates confuse the logical order of operations, thinking they can jump to segmentation or enrichment immediately, but the exam tests the understanding that data ingestion is the prerequisite step before any other Customer Insights feature can function.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Ingest data sources into Customer Insights
Before any unification, segmentation, or analysis can occur, the raw customer data from the e-commerce platform, POS system, and loyalty program must first be brought into Dynamics 365 Customer Insights. Option C, 'Ingest data sources into Customer Insights,' is the foundational step because the system requires the data to be present before it can perform identity resolution, create unified profiles, or apply any downstream processes like enrichment or measure calculation.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Configure the enrichment service
Why it's wrong here
Enrichment adds data after unification.
- ✗
Create a customer segment
Why it's wrong here
Segmentation requires unified profiles first.
- ✓
Ingest data sources into Customer Insights
Why this is correct
Data must be ingested before it can be unified.
- ✗
Define measures for key performance indicators
Why it's wrong here
Measures are calculated after data is unified.
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This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.