Explore the core capabilities of customer engagement apps in Dynamics 365 →easyMultiple ChoiceObjective-mapped
MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365
A retail company uses Dynamics 365 Marketing to send personalized email campaigns to customers. The marketing team wants to create a customer journey that automatically sends a welcome email when a new contact is created in Dynamics 365, then follows up with a discount offer after 3 days if the contact has not made a purchase. The team also wants to track email opens and clicks to identify engaged contacts. The IT administrator needs to configure the system to support this journey. Which feature should the administrator use?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Customer journey with triggers and wait steps
Customer journeys with triggers and wait steps in Dynamics 365 Marketing allow the creation of automated, timed email sequences triggered by events like contact creation. Option A (Quick campaigns) is a manual one-time send and does not support automated triggers or wait steps. Option C (Sales accelerator) is a sales feature for sequences, not marketing automation. Option D (Omnichannel engagement) is for real-time messaging across channels, not for automated email journeys with triggers and waits.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Quick campaigns with email templates
Why it's wrong here
Quick campaigns are one-time sends, not automated journeys.
- ✓
Customer journey with triggers and wait steps
Why this is correct
Customer journeys support triggers and timed actions like wait steps.
- ✗
Sales accelerator with sequence steps
Why it's wrong here
Sales accelerator is for sales engagement, not marketing.
- ✗
Omnichannel engagement with automated messages
Why it's wrong here
Omnichannel is for real-time customer service, not marketing.
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JA
Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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