MB-910 Describe Dynamics 365 Customer Insights Practice Question
A retail company uses Dynamics 365 Customer Insights to unify customer data from their e-commerce platform, loyalty program, and in-store POS system. After data ingestion, they notice that the same customer appears with slightly different names and addresses across sources. Which feature should they use to resolve these duplicates and create a single customer profile?
⚠ Common exam trap
Watch out — candidates often confuse 'Data profiling' (which only assesses data quality) with the actual deduplication and merging process, or they think 'Segments' can resolve duplicates by filtering, but neither performs identity resolution.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Match and merge
The 'Match and merge' feature in Dynamics 365 Customer Insights is specifically designed to identify duplicate customer records across different data sources (e-commerce, loyalty, POS) by using matching rules (e.g., fuzzy matching on name and address) and then merging them into a single, unified customer profile. This resolves the issue of slightly different names and addresses by deduplicating and consolidating the data.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Data profiling
Why it's wrong here
Data profiling analyzes data quality but does not merge duplicates.
- ✗
Activities
Why it's wrong here
Activities track interactions, not identity resolution.
- ✓
Match and merge
Why this is correct
Match and merge identifies and combines duplicate profiles.
- ✗
Segments
Why it's wrong here
Segments create groups of profiles, not deduplication.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.