MB-910 Describe Dynamics 365 Customer Insights Practice Question
A retail company uses Dynamics 365 Customer Insights - Data to unify customer data from multiple sources. After running the data unification process, they notice that some duplicate records were not merged. Which step in the data unification process should they review to adjust the matching rules?
⚠ Common exam trap
Many exam-takers confuse the Merge step (which physically combines records) with the Match step (which defines the logic for identifying duplicates), leading them to incorrectly select Merge instead of Match.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Match
The Match step in Dynamics 365 Customer Insights - Data is where you define and configure matching rules (e.g., fuzzy matching, exact matching, or custom conditions) to identify duplicate records across unified data sources. If duplicates were not merged, the matching rules likely need adjustment—such as lowering the confidence threshold or adding additional fields—to improve duplicate detection. Reviewing the Match step allows you to refine these rules and ensure more accurate record unification.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Match
Why this is correct
The Match step defines conditions to identify duplicates.
- ✗
Ingest
Why it's wrong here
Ingestion is the initial data import; matching rules are not set here.
- ✗
Merge
Why it's wrong here
Merge combines duplicates found by Match; it does not define rules.
- ✗
Enrich
Why it's wrong here
Enrich adds third-party data; it is unrelated to matching.
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JA
Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.