MB-910 Describe Dynamics 365 Customer Insights Practice Question
A retail company uses Dynamics 365 Customer Insights - Data. They have multiple data sources: online transactions, loyalty program, and social media. They need to create a unified customer profile that resolves identities across these sources. Which process in Customer Insights should they configure to achieve this?
⚠ Common exam trap
Candidates often confuse 'Data transformation' (a preparatory step for cleaning data) with 'Data unification' (the actual identity resolution process), leading them to select transformation when unification is the correct answer.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Data unification
Data unification in Dynamics 365 Customer Insights - Data is the process that matches and merges customer records from multiple data sources (online transactions, loyalty program, social media) into a single, unified customer profile. It resolves identity conflicts by using matching rules and deduplication to link records belonging to the same individual across disparate systems, enabling a 360-degree view of the customer.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Data unification
Why this is correct
Data unification performs identity resolution and merges records into a unified profile.
- ✗
Measures
Why it's wrong here
Measures are used to define KPIs, not to unify data.
- ✗
Data transformation
Why it's wrong here
Data transformation is used for cleaning and shaping data, not for identity resolution.
- ✗
Enrichment
Why it's wrong here
Enrichment adds external data to profiles, but does not resolve identities.
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Written by Johnson Ajibi, MSc IT Security
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