MB-910 Describe Dynamics 365 Customer Insights Practice Question
A marketing team uses Dynamics 365 Customer Insights to send personalized offers. They want to ensure that customers who have opted out of email marketing do not receive offers via email. What is the best practice?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Map consent attributes and respect them in marketing journeys
In Dynamics 365 Customer Insights, the best practice is to map consent attributes from customer data (e.g., email opt-out) and configure marketing journeys to respect those attributes. This ensures that opted-out customers are automatically excluded from email communications without manual intervention. Option A is correct because it leverages the platform's built-in consent management. Option D (creating a segment excluding opted-out customers) is less optimal as it requires manual updates and may miss real-time changes in consent. Therefore, option A is the recommended approach.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Map consent attributes and respect them in marketing journeys
Why this is correct
Best practice is to use consent data and let Dynamics 365 Marketing respect opt-outs automatically.
- ✗
Use a measure to filter out opted-out customers
Why it's wrong here
Measures are for KPIs, not for marketing suppression.
- ✗
Manually remove opted-out customers from the segment each time
Why it's wrong here
Manual process is error-prone and not scalable.
- ✗
Create a segment excluding opted-out customers
Why it's wrong here
Exclusion in segment works, but best practice is to use built-in consent management.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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