Explore the core capabilities of customer engagement apps in Dynamics 365 →hardMultiple ChoiceObjective-mapped
MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365
A Dynamics 365 Marketing user wants to send a personalized email to customers who have purchased a specific product and have not opened any email in the last 30 days. Which segment type should they create?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Dynamic segment
A dynamic segment is the correct choice because it automatically updates membership based on criteria such as purchase history and email engagement. Option B (Custom) is not a standard segment type in Dynamics 365 Marketing. Option C (Static) represents a one-time, fixed list that does not update automatically. Option D (Lookalike) is used to find audiences similar to an existing segment, not for targeting based on specific behaviors.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Dynamic segment
Why this is correct
Dynamic segment updates membership based on rules like purchase and email engagement.
- ✗
Custom segment
Why it's wrong here
There is no 'Custom' segment type; segments are static or dynamic.
- ✗
Static segment
Why it's wrong here
Static segment does not automatically update based on behavior.
- ✗
Lookalike segment
Why it's wrong here
Lookalike segment is for AI to find similar profiles, not for explicit criteria.
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