Explore the core capabilities of customer engagement apps in Dynamics 365 →hardMultiple ChoiceObjective-mapped
MB-910 Static Segment Practice Question
A Dynamics 365 Marketing user reports that a customer segment based on 'Contact City equals Seattle' returns 0 members, even though there are contacts with City='Seattle'. What is the most likely cause?
⚠ Common exam trap
Candidates often assume segments update automatically in real-time, but they are static and require manual refresh.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
The segment has not been evaluated after the contacts were created.
Segments in Dynamics 365 Marketing are static snapshots. They must be manually refreshed or scheduled to evaluate new or updated records. Even though contacts with City='Seattle' exist, the segment was not re-evaluated after those contacts were created, so the result remains empty. Option B is incorrect because the condition explicitly uses 'Equals', not 'Contains'. Option C is incorrect because the contacts are in the same instance; the issue is timing of evaluation. Option D is incorrect because 'City' is a standard text field, not a lookup, and can be used in segment conditions.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
The segment has not been evaluated after the contacts were created.
Why this is correct
Segments are static snapshots; they need to be manually or scheduled refreshed.
- ✗
The segment condition uses 'Contains' instead of 'Equals'.
Why it's wrong here
The user said 'Equals', so that is correct.
- ✗
The contacts are stored in a different Dynamics 365 instance.
Why it's wrong here
Marketing segments use the same database.
- ✗
The city field is a lookup to another entity and cannot be used in segments.
Why it's wrong here
City is a text field, not a lookup.
Go deeper
Related to this question
About these practice questions
This MB-910 question is part of Courseiva's 941-question bank — original exam-style content with full explanations and wrong-answer analysis, never real exam questions or exam dumps. Learn why practice questions differ from exam dumps →
JA
Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This MB-910 practice question is part of Courseiva's free Microsoft certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the MB-910 exam.