MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company uses Dynamics 365 Customer Insights - Journeys to run a multi-channel campaign. They want to send an SMS message to contacts who have an opt-in for SMS. Which entity should they use to store the consent status for each channel?
⚠ Common exam trap
Candidates often confuse the Segment entity as the source of consent data, but segments only filter contacts based on existing attributes—they do not store or manage consent status themselves.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Contact
In Dynamics 365 Customer Insights - Journeys, consent for communication channels like SMS is stored directly on the Contact entity. Each contact record contains dedicated fields (e.g., 'Do not bulk email', 'Do not bulk SMS') that capture opt-in or opt-out status per channel. When a journey sends an SMS message, it checks the contact's SMS consent field to ensure compliance before delivering the message.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Contact
Why this is correct
Contact entity includes consent fields for marketing and channels.
- ✗
Lead
Why it's wrong here
Lead is for sales prospects, not consent management.
- ✗
Account
Why it's wrong here
Account holds company data, not contact consent.
- ✗
Segment
Why it's wrong here
Segment is a query result, not a storage for consent.
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