MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company uses Dynamics 365 Customer Insights and wants to analyze customer lifetime value (CLV) across different product categories. They have transactional data with purchase amounts and dates. What should they create?
⚠ Common exam trap
Many candidates confuse 'segments' (which filter existing data) with 'measures' (which calculate new data), leading them to choose Option A instead of the correct measure-based solution.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
A measure to calculate CLV by product category
To analyze customer lifetime value (CLV) across different product categories, you need to create a measure in Dynamics 365 Customer Insights. Measures allow you to define custom calculations (e.g., sum of purchase amounts over time) and group them by attributes like product category, enabling the required analysis.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
A segment for high-value customers
Why it's wrong here
Segment groups customers but doesn't calculate CLV.
- ✗
A new data source for CLV
Why it's wrong here
CLV is calculated, not imported as a new source.
- ✗
An enrichment from a third-party data provider
Why it's wrong here
Enrichment adds external data, not internal calculations.
- ✓
A measure to calculate CLV by product category
Why this is correct
Measures allow aggregation and calculation across dimensions.
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