MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company is using Dynamics 365 Customer Insights to get a unified view of their customers. They have data from their e-commerce platform, CRM system, and customer support tickets. Which step is required to ensure that the same customer is recognized across these different data sources?
⚠ Common exam trap
A common mix-up: candidates confuse data enrichment (Option A) with identity resolution, mistakenly thinking adding external data is the key to linking records, when in fact matching rules are the core mechanism for unification.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Configure data matching rules
B is correct because data matching rules in Dynamics 365 Customer Insights define how records from different sources (e-commerce, CRM, support tickets) are identified as belonging to the same customer. These rules use conditions like email, phone, or name to deduplicate and unify customer profiles into a single entity, ensuring consistent recognition across all ingested data sources.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Enrich profiles with external data
Why it's wrong here
Enrichment adds additional attributes, not deduplication.
- ✓
Configure data matching rules
Why this is correct
Matching rules identify duplicates across sources.
- ✗
Create measures and KPIs
Why it's wrong here
Measures are used for aggregations after unification.
- ✗
Set up data export destinations
Why it's wrong here
Export destinations are for sending data out.
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