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SF-Data-Arch · topic practice

Master Data Management practice questions

Master Data Management on the Salesforce Data Architecture and Management Designer exam covers keeping a single trusted customer or account record consistent between Salesforce and external systems like SAP. Questions test integration patterns, matching and survivorship rules, data cleansing before migration, and recognizing MDM failure symptoms such as duplicate or conflicting records.

Courseiva uses original exam-style practice questions designed for learning and revision. The goal is to understand the concepts, recognise exam patterns, and improve through explanations — not memorise copied exam dumps.

Editorial oversight:Johnson Ajibi· MSc IT Security, IEEE Senior Member
20 questionsDomain: Master Data Management

What the exam tests

What to know about Master Data Management

Be able to design an MDM approach that picks the right system of record, syncs Salesforce with external systems, and enforces matching, cleansing, and survivorship. The single most important thing: define which system owns the golden record and how conflicts resolve.

Selecting integration patterns (e.g., Salesforce Connect, middleware, or batch sync) to keep Salesforce and SAP master data consistent.

Using Duplicate Management with matching rules and duplicate rules to detect and block duplicate records.

Applying Data.com or third-party cleansing and standardization before loading records into a master system.

Defining survivorship rules to determine which source system value wins when records conflict.

Watch out for

Common Master Data Management exam traps

  • ▸Treating MDM as a one-time migration instead of ongoing governance, so duplicates and conflicts reappear after go-live.
  • ▸Assuming Salesforce is always the master; in SAP-centric organizations the ERP often owns the golden record.
  • ▸Skipping cleansing before migration, which loads dirty data into the master and corrupts survivorship decisions.

Practice set

Master Data Management questions

20 questions · select your answer, then reveal the explanation

Refer to the exhibit. The Data Architect is implementing a validation policy for incoming master data. What does this specific JSON policy achieve?

Exhibit

{
  "rule_id": "VAL_001",
  "field": "BillingCountry",
  "pattern": "^[A-Z]{2}$",
  "action": "REJECT",
  "on_error": "LOG_AND_NOTIFY"
}

Universal Containers is implementing a master data management strategy in Salesforce. The data architect needs to ensure that when customer information is updated in the master system, it is propagated to all downstream systems within 15 minutes. Which Salesforce feature should the architect use to achieve this near real-time synchronization?

A global financial services company uses Salesforce as its CRM and has multiple business units that each maintain their own customer data. The data architect needs to implement a master data management strategy that provides a single view of the customer while respecting data residency requirements that prohibit certain customer data from leaving the EU. Which Salesforce feature should be used to meet these requirements?

A Salesforce data architect is implementing a master data management solution for 'Supplier' data. The company wants to ensure that the golden record is consistently maintained and trusted across the organization. Which two practices are essential for effective master data governance? (Choose two.)

A company uses Salesforce as its CRM and has a custom object 'Product__c' that stores product master data. The data architect needs to ensure that product records are only created or updated by a trusted external system via API. Which Salesforce feature should be used to enforce this requirement?

A Salesforce data architect is designing an MDM solution that must support real-time access to golden records for a customer service application. The source systems include Salesforce, a legacy mainframe, and a cloud ERP. The architect must choose an integration pattern that ensures low latency and data consistency. Which pattern is most appropriate?

A data architect is implementing a master data management solution for customer data. The company wants to ensure that when a customer record is updated in the master system (Salesforce), the change is propagated to downstream systems (ERP, marketing automation) within 5 minutes. The downstream systems can consume REST APIs but cannot be called by Salesforce. Which integration pattern should the architect use?

A global organization uses Salesforce as its CRM and SAP as its ERP. They need to ensure that customer data remains consistent across both systems. Which approach best supports a Master Data Management strategy for this landscape?

A company is implementing a Customer Data Platform (CDP) to consolidate data from Salesforce, a web store, and an email marketing tool. Which TWO steps are critical for successful identity resolution?

A large enterprise discovers duplicate accounts across Salesforce and their legacy system. Before importing data, they decide to implement a 'Data Stewardship' program. What is the primary role of a data steward in this context?

A company is planning to migrate legacy customer data into Salesforce. Before the load, the data architect recommends data profiling. Why is this activity mandatory for a successful MDM project?

An organization wants to improve their data quality within Salesforce. Which THREE actions should they prioritize to establish a robust Data Governance framework?

When designing a master data management solution in Salesforce, what is the significance of the 'Survivorship' rules?

Which of the following is an example of 'Probabilistic Matching' in the context of an MDM solution?

Why should an organization perform 'Data Cleansing' before migrating data into a master record system?

Which of the following is a classic symptom of poor Master Data Management in a Salesforce ecosystem?

Universal Containers maintains customer master data in Salesforce and in a legacy Oracle billing system. The data architect must define a survivorship strategy that resolves field-level conflicts when the same customer is updated in both systems during the same nightly integration window. Business rules state that the most recently modified value from the system of record for that attribute should win, and that billing-related attributes must always originate from Oracle. Which approach should the architect implement to satisfy these requirements?

Northern Trail Outfitters uses Salesforce as its system of entry for customer records, but the ERP remains the system of record for billing addresses. A data architect must design the MDM integration so that when a billing address changes in the ERP, Salesforce is updated, but address edits made in Salesforce do not flow back to the ERP. Which MDM pattern should the architect implement?

A data architect at a global manufacturer is defining the match strategy for a new MDM hub. Legal names vary widely across regions, so the architect needs a technique that will correctly link records such as 'Acme Corp.' and 'Acme Corporation Ltd.' even though the strings differ. Which matching approach best satisfies this requirement?

A Salesforce data architect is asked to recommend a native capability for detecting and merging duplicate person accounts created by multiple intake channels. Which Salesforce feature should the architect recommend as the primary tool?

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Frequently asked questions

What does the SF-Data-Arch exam test about Master Data Management?
Be able to design an MDM approach that picks the right system of record, syncs Salesforce with external systems, and enforces matching, cleansing, and survivorship. The single most important thing: define which system owns the golden record and how conflicts resolve.
How should I use these practice questions?
Select your answer before revealing the explanation. Then read why each option is right or wrong — this active recall approach builds retention far faster than re-reading notes.
Can I practise just Master Data Management questions in a focused session?
Yes — the session launcher on this page draws every question from the Master Data Management domain. Use a 10-question session first to gauge your baseline, then move to 20 or 30 once the weak spots are clear.
Where can I practise other SF-Data-Arch topics?
Use the topic links above to move to related areas, or go back to the SF-Data-Arch question bank to see all topics.
Are these real exam questions or dumps?
These are original practice questions written to test the same concepts the SF-Data-Arch exam covers. They are not copied from any real exam or dump site.