A retail company uses AI to personalize marketing emails. A customer complains that their data was used without explicit permission. What ethical principle was most likely violated?
Using data without consent violates privacy and autonomy.
Why this answer
Option C is correct: Autonomy and privacy require obtaining explicit consent. Option A is wrong because transparency is about disclosure, not permission. Option B is wrong because accountability is about responsibility.
Option D is wrong because fairness is about impartiality.