AI Associate AI Fundamentals Practice Question
A sales manager wants to automatically prioritize leads based on their likelihood to convert. Which Einstein feature should the admin enable?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Einstein Lead Scoring
Einstein Lead Scoring uses historical data to predict lead conversion probability and assign scores, enabling prioritization.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Einstein Lead Scoring
Why this is correct
Einstein Lead Scoring directly scores leads based on conversion likelihood.
- ✗
Einstein Activity Capture
Why it's wrong here
Activity Capture logs emails and meetings but does not score leads.
- ✗
Einstein Prediction Builder
Why it's wrong here
Prediction Builder creates custom models but requires more setup and is not the standard lead scoring tool.
- ✗
Einstein Bot
Why it's wrong here
Einstein Bot is for conversational AI, not lead scoring.
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