AI Associate Ethical AI and Data Privacy Practice Question
A marketing manager wants to use Einstein to personalize email content for each customer. However, they are concerned about violating CCPA if they use certain data. Which data use would be MOST likely to raise a CCPA concern?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Customer location data from mobile devices
CCPA gives consumers the right to know what personal information is collected and used. Using purchase history and browsing behavior are typical for personalization, but using location data without explicit consent may be problematic.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Customer purchase history from the past year
Why it's wrong here
Purchase history is commonly used for personalization and is generally acceptable with notice.
- ✗
Customer email address
Why it's wrong here
Email address is basic contact information and is usually collected with consent.
- ✗
Customer browsing behavior on the company website
Why it's wrong here
Browsing behavior is also typical, though disclosure is required.
- ✓
Customer location data from mobile devices
Why this is correct
Location data is sensitive and may require explicit consent under CCPA.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This AI Associate practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the AI Associate exam.