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AI Associate Data for AI Practice Question

A company is using customer support tickets to train a model for auto-classifying issues. The dataset includes fields like 'Case Title', 'Description', 'Product', and 'Customer Name'. Which privacy concern is most critical to address before training?

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Anonymize personal identifiable information (PII) in Description and Title

Anonymizing PII in the text fields is critical to avoid exposing customer information in model artifacts or predictions. Session tokens are irrelevant, and case numbers are not PII. Opt-in is a legal requirement but not directly about data preparation for AI.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Anonymize personal identifiable information (PII) in Description and Title

    Why this is correct

    PII in text must be removed to comply with privacy regulations and prevent bias.

  • Encrypt session tokens used in the support system

    Why it's wrong here

    Session tokens are not typically included in case data.

  • Remove all case numbers to prevent data leakage

    Why it's wrong here

    Case numbers are not PII and are needed for tracking.

  • Ensure all customers have opted in before using their data

    Why it's wrong here

    Opt-in is important but is a consent step, not a data preparation step for AI.

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Written by Johnson Ajibi, MSc IT Security

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