AI Associate Ethical AI and Data Privacy Practice Question
A company is implementing Einstein Lead Scoring and wants to ensure transparency for sales reps. According to Salesforce's Trusted AI principles, what should the company communicate to users about the AI-generated scores?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
The scores are AI-generated, the key factors influencing each score are available, and reps should use their judgment.
The Honesty and Transparency principles require that users are informed that scores are AI-generated, understand the factors influencing them, and are aware of limitations.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
The scores are based on a secret algorithm to prevent gaming the system.
Why it's wrong here
Secrecy contradicts transparency; explanations should be available.
- ✗
Only managers can see the score factors to avoid confusion.
Why it's wrong here
Transparency should extend to all users who act on the scores.
- ✓
The scores are AI-generated, the key factors influencing each score are available, and reps should use their judgment.
Why this is correct
Transparency includes disclosing the AI nature and providing explanations, while empathy encourages human oversight.
- ✗
The scores are 100% accurate and should be followed without question.
Why it's wrong here
No AI model is 100% accurate; this statement violates honesty.
Go deeper
Related to this question
About these practice questions
One of 753 original AI Associate practice questions on Courseiva, each with a full explanation and wrong-answer analysis — not exam dumps or protected exam content. Learn why practice questions differ from exam dumps →
JA
Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This AI Associate practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the AI Associate exam.