AI Associate Ethical AI and Data Privacy Practice Question
A company is deploying Einstein Reply Recommendations for a sales team. To comply with Salesforce's Trusted AI principle of transparency, what must the company ensure about the AI-generated replies?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Sales reps are informed that the reply is AI-generated and can review before sending
Transparency requires that users know when they are interacting with AI-generated content. Therefore, the company must indicate to the sales rep that the reply recommendation was generated by AI.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Sales reps are informed that the reply is AI-generated and can review before sending
Why this is correct
Transparency means the user knows the source of the recommendation.
- ✗
The AI model is fine-tuned on the company's past sales data
Why it's wrong here
Fine-tuning is a technical approach, not a transparency requirement.
- ✗
The AI-generated replies are automatically sent without human review
Why it's wrong here
Automatic sending may violate safety and empathy principles; transparency is about disclosure, not automation.
- ✗
Customer data used to generate replies is retained for 90 days
Why it's wrong here
Data retention is a privacy concern, not directly related to transparency.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
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