AI Associate Ethical Considerations of AI Practice Question
A company deploys an AI recommender system that personalizes content. The system is trained on user click data. After deployment, the company notices that the system increasingly recommends sensationalist content, leading to user polarization. Which principle is being violated?
⚠ Common exam trap
Salesforce often tests the distinction between ethical principles by presenting a scenario where a system functions correctly (accurate) but produces harmful outcomes, leading candidates to mistakenly choose accuracy or transparency instead of beneficence.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Beneficence
The recommender system's shift toward sensationalist content, which polarizes users, violates the principle of beneficence because it causes harm (user polarization) rather than promoting well-being. Beneficence requires AI systems to act in the best interests of users and society, not to optimize for engagement metrics at the expense of ethical outcomes.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Accuracy
Why it's wrong here
The system may be accurate in predicting clicks.
- ✗
Privacy
Why it's wrong here
Privacy may not be violated if data is properly handled.
- ✓
Beneficence
Why this is correct
The system should promote well-being and avoid harm.
- ✗
Transparency
Why it's wrong here
Transparency alone does not prevent harm.
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Written by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
This AI Associate practice question is part of Courseiva's free Salesforce certification practice question bank. Courseiva provides original exam-style practice questions with explanations, topic-based practice, mock exams, readiness tracking, and study analytics to help learners prepare for the AI Associate exam.