Explore the core capabilities of customer engagement apps in Dynamics 365 →mediumMultiple SelectObjective-mapped
MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365
Which TWO capabilities are provided by Dynamics 365 Sales?
⚠ Common exam trap
Test-takers frequently confuse 'campaign management' and 'knowledge base management' as sales features, when they are actually core to Dynamics 365 Marketing and Customer Service respectively, not Sales.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Lead scoring
Lead scoring is a core capability of Dynamics 365 Sales that uses AI and predefined criteria to rank leads based on their likelihood to convert, helping sales teams prioritize high-quality leads. This feature is built into the Sales Hub app and leverages predictive scoring models to automate lead prioritization.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Lead scoring
Why this is correct
Part of Dynamics 365 Sales for prioritizing leads.
- ✗
Case management
Why it's wrong here
Part of Customer Service, not Sales.
- ✗
Campaign management
Why it's wrong here
Part of Marketing, not Sales.
- ✓
Opportunity management
Why this is correct
Core Sales capability for tracking deals.
- ✗
Knowledge base management
Why it's wrong here
Part of Customer Service for articles.
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