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MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365

Which TWO actions can a marketing user perform using Dynamics 365 Customer Insights? (Choose TWO.)

Answer choices

Why each option matters

Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.

Correct answer & explanation

Create customer segments based on behavior

Options B and C are correct because Dynamics 365 Customer Insights allows marketing users to create customer segments based on behavior and generate predictive insights about churn. Option A is incorrect because routing support cases to queues is a feature of Dynamics 365 Customer Service, not Customer Insights. Option D is incorrect because drafting emails using Copilot is a feature of Dynamics 365 Sales or Marketing, not Customer Insights. Option E is incorrect because creating sales orders is managed in Dynamics 365 Sales.

Answer analysis

Option-by-option breakdown

For each option: why learners choose it and why it is or isn't the right answer here.

  • Route support cases to queues

    Why it's wrong here

    Case routing is Customer Service.

  • Create customer segments based on behavior

    Why this is correct

    Segmentation is a core feature.

  • Generate predictive insights about churn

    Why this is correct

    Predictive insights are part of Customer Insights.

  • Draft emails using Copilot

    Why it's wrong here

    Email drafting is Sales Copilot.

  • Create sales orders

    Why it's wrong here

    Sales orders are in Sales module.

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