The answer is to use Power Query to connect to a third-party demographic API and to leverage OData connectors for external data ingestion. These two methods are correct because Dynamics 365 Customer Insights relies on Power Query as its primary data integration engine, allowing you to connect to hundreds of external sources, including APIs that serve demographic enrichment data. Additionally, OData, a standardized RESTful protocol, enables seamless, real-time pulls from external partner data providers, making it a natural fit for bringing in structured third-party datasets. On the MB-910 exam, this question tests your understanding of Customer Insights’ data ingestion capabilities versus its native data storage features; a common trap is confusing manual CSV uploads or direct database writes as valid methods, which are not supported for ongoing enrichment. Remember the memory tip: “Query and OData, not manual data”—Power Query handles the connection, and OData handles the protocol, so look for these two when the goal is external enrichment.
MB-910 Describe Dynamics 365 Customer Insights Practice Question
This MB-910 practice question tests your understanding of describe dynamics 365 customer insights. Read the scenario carefully and evaluate each option against the stated constraints before committing to an answer. After answering, compare your reasoning against the explanation and wrong-answer breakdown below. Once you have made your selection, read the full explanation to reinforce the concept and understand why each distractor is designed to mislead on exam day.
A company is planning to use Dynamics 365 Customer Insights to enrich customer profiles with external demographic data. Which TWO of the following are valid methods to bring in external data? (Choose two.)
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Use an OData connector to pull data from a partner data provider
Option A is correct because Dynamics 365 Customer Insights supports OData connectors, which can pull data from external partner data providers. OData is a standardized RESTful protocol that allows seamless integration of external datasets, such as demographic enrichment sources, into Customer Insights profiles.
Key principle: Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
✓
Use an OData connector to pull data from a partner data provider
Why this is correct
OData connectors are supported for importing data.
Related concept
Read the scenario before looking for a memorised answer.
✗
Connect to Azure Data Lake only via Dataflows
Why it's wrong here
Customer Insights can connect to Azure Data Lake directly without Dataflows.
✓
Use Power Query to connect to a third-party demographic API
Why this is correct
Power Query can connect to various APIs to bring in external data.
Related concept
Read the scenario before looking for a memorised answer.
✗
Import from Excel Online using a direct connection
Why it's wrong here
Excel Online is not a direct source; data must be imported via Power Query or other means.
✗
Synchronize data from LinkedIn Sales Navigator
Why it's wrong here
LinkedIn Sales Navigator integration is for sales prospecting, not data enrichment.
Common exam traps
Common exam trap: answer the scenario, not the keyword
The trap here is that candidates may assume Excel Online or LinkedIn Sales Navigator are valid data sources for Customer Insights enrichment, but they are not supported for direct demographic data ingestion in this context.
Detailed technical explanation
How to think about this question
OData connectors in Customer Insights use the OData v4 protocol to fetch data from external REST APIs, enabling real-time or scheduled ingestion of demographic data. Power Query, built on the M language, can connect to third-party APIs by parsing JSON or XML responses, allowing custom enrichment logic. Under the hood, both methods transform external data into the Common Data Model (CDM) format for unified customer profiles.
KKey Concepts to Remember
Read the scenario before looking for a memorised answer.
Find the constraint that changes the correct option.
Eliminate answers that are true in general but not in this case.
TExam Day Tips
→Watch for words such as best, first, most likely and least administrative effort.
→Review why wrong options are wrong, not only why the correct option is correct.
Key takeaway
Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option.
Real-world example
How this comes up in practice
A cloud solutions architect for a retail company is evaluating services for a new workload. The correct answer here reflects best practice for the specific scenario described — not a general cloud recommendation. Answer the scenario, not the keyword: identify the specific constraint before choosing the most familiar-sounding option. Cloud exam questions reward reading the constraint carefully: the same technology can be right or wrong depending on the use case.
What to study next
Got this wrong? Here's your next step.
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
Describe Dynamics 365 Customer Insights — This question tests Describe Dynamics 365 Customer Insights — Read the scenario before looking for a memorised answer..
What is the correct answer to this question?
The correct answer is: Use an OData connector to pull data from a partner data provider — Option A is correct because Dynamics 365 Customer Insights supports OData connectors, which can pull data from external partner data providers. OData is a standardized RESTful protocol that allows seamless integration of external datasets, such as demographic enrichment sources, into Customer Insights profiles.
What should I do if I get this MB-910 question wrong?
Identify which exam domain this question belongs to, review the core concept, then practise similar questions from the same domain.
What is the key concept behind this question?
Read the scenario before looking for a memorised answer.
About these practice questions
Courseiva creates original exam-style practice questions with explanations and wrong-answer analysis. It does not publish real exam questions, exam dumps, or protected exam content. Learn why practice questions differ from exam dumps →
These questions test the same concept from different angles. Work through them to make sure you can recognise it however the exam phrases it.
Variation 1. A company is using Dynamics 365 Customer Insights and wants to enrich customer profiles with external data. Which TWO methods can they use?
hard
A.Use Power Automate to pull data from LinkedIn
B.Connect to Facebook to import profile data
✓ C.Use the built-in enrichment from Microsoft (e.g., demographic data)
✓ D.Upload a custom data source with additional attributes
E.Export profiles to Excel and manually update
Why C: Option C is correct because Dynamics 365 Customer Insights includes built-in enrichment services that automatically append demographic, geographic, and firmographic data from Microsoft's own data providers (e.g., Microsoft Graph, Experian) to customer profiles. This is a native, no-code feature within the enrichment wizard that requires no external connectors or manual data handling.
Variation 2. A company wants to use Customer Insights to enrich customer profiles with external demographic data. Which feature should they use to bring in this external data?
easy
✓ A.Data sources
B.Relationships
C.Measures
D.Predictions
Why A: To enrich customer profiles with external demographic data in Dynamics 365 Customer Insights, you use the 'Data sources' feature. This allows you to connect to and ingest data from external systems, such as third-party demographic providers, by configuring a new data source (e.g., via Power Query connectors). The ingested data is then unified into the customer profile, enabling enrichment without needing custom code.
Last reviewed: Jun 11, 2026
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