Explore the core capabilities of customer engagement apps in Dynamics 365 →mediumMultiple ChoiceObjective-mapped
MB-910 Practice Question: Explore the core capabilities of customer engagement apps in Dynamics 365
A Dynamics 365 Marketing user wants to create a customer journey that sends a follow-up email to attendees one week after an event. Which entity should the journey be based on?
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Event Attendance
Event Attendance tracks attendees and can trigger post-event journeys, making it the correct entity for a follow-up email after an event. Contact is too general and not specific to event attendees. Account is organizational and not related to individual event participation. Lead is used for pre-sales and not appropriate for post-event follow-up.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Event Attendance
Why this is correct
Tracks attendees and allows post-event journeys.
- ✗
Contact
Why it's wrong here
Contacts can be used but event attendance is more specific.
- ✗
Account
Why it's wrong here
Accounts are companies.
- ✗
Lead
Why it's wrong here
Leads are potential customers.
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