MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company uses Dynamics 365 Customer Insights - Data to unify customer records. They want to enrich their customer profiles with data from external sources. Which THREE enrichment sources are available in Customer Insights - Data? (Choose three.)
⚠ Common exam trap
Many exam-takers confuse data transformation tools like Power Query with pre-built enrichment sources, or mistake Sales Insights (a separate product) for an enrichment service within Customer Insights - Data.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Experian
Experian is a third-party data provider integrated with Dynamics 365 Customer Insights - Data, allowing organizations to enrich customer profiles with demographic, financial, and lifestyle data. This enrichment source is available out-of-the-box to append external attributes to unified customer records, improving segmentation and personalization.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✓
Experian
Why this is correct
Experian is a built-in enrichment partner.
- ✗
Sales Insights
Why it's wrong here
Sales Insights is a separate product feature, not an enrichment source.
- ✗
Power Query
Why it's wrong here
Power Query is for data ingestion, not enrichment.
- ✓
Microsoft enrichment
Why this is correct
Microsoft provides enrichment services within Customer Insights - Data.
- ✓
Acxiom
Why this is correct
Acxiom is a built-in enrichment partner.
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