MB-910 Describe Dynamics 365 Customer Insights Practice Question
A company uses Dynamics 365 Customer Insights - Data to create a unified customer profile. They notice that duplicate records exist from different sources. What should they do to resolve this?
⚠ Common exam trap
Candidates often think deduplication requires external tools like Power Automate or manual cleanup, but the exam expects you to know that Customer Insights has native deduplication capabilities as part of its data unification process.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Configure deduplication rules within Customer Insights
D is correct because Dynamics 365 Customer Insights - Data provides built-in deduplication rules that allow you to define matching criteria (e.g., name, email, phone) to identify and merge duplicate records from different sources into a single unified customer profile. This is the intended, native mechanism for resolving duplicates within the system, ensuring data integrity without manual intervention or external tools.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Manually delete duplicate records in each source system
Why it's wrong here
Manual deletion is inefficient and doesn't leverage the platform's capabilities.
- ✗
Create a dataflow to filter duplicates
Why it's wrong here
Dataflows ingest data but don't handle deduplication.
- ✗
Use Power Automate to remove duplicates
Why it's wrong here
Power Automate is not designed for deduplication of customer profiles.
- ✓
Configure deduplication rules within Customer Insights
Why this is correct
Customer Insights has built-in deduplication to match and merge duplicates.
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