DA0-002 Visualization and Reporting Practice Question
A marketing analyst wants to visualize the conversion funnel from website visitors to paying customers. Which TWO chart types are suitable for showing this pipeline? (Choose two.)
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Funnel chart
Funnel charts are designed for pipeline/conversion. Waterfall charts show incremental changes, which can also represent funnel stages. Scatter plots and bar charts are not ideal for funnel visualization.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Scatter plot
Why it's wrong here
Scatter plots show correlations, not sequential stages.
- ✗
Pie chart
Why it's wrong here
Pie charts show proportions, not sequential drop-off.
- ✓
Funnel chart
Why this is correct
Correct. Funnel charts are purpose-built for conversion pipelines.
- ✓
Waterfall chart
Why this is correct
Correct. Waterfall charts can show stepwise changes, like funnel stages.
- ✗
Bar chart
Why it's wrong here
A bar chart could show each stage's count but does not inherently convey the funnel flow.
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