MB-910 Describe Dynamics 365 Customer Insights Practice Test 3 — 15 Questions

Question 1

A large enterprise uses Dynamics 365 Customer Insights to manage customer data from multiple subsidiaries. They want to ensure that each subsidiary can only see their own customer data but the corporate team can see all data. What is the best approach?

Choose an answer to begin — your selection is scored in the full session.

Accepted Answer

Create separate data partitions within Customer Insights and assign access permissions accordingly. Data partitions in Dynamics 365 Customer Insights allow you to logically separate data from different sources (e.g., subsidiaries) within a single environment. By assigning role-based access permissions to each partition, you ensure that subsidiary users can only view their own partition data, while corporate users with broader permissions can access all partitions. This is the designed mechanism for multi-tenant or multi-business-unit data isolation without duplicating infrastructure.

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Create separate segments for each subsidiary

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Apply enrichment filters to hide data

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Use match rules to keep data separate

Question 2

Which THREE are capabilities of Dynamics 365 Customer Insights?

Accepted Answer

Unified customer profile from multiple data sources. Dynamics 365 Customer Insights is a customer data platform (CDP) that ingests data from multiple sources—such as transactional systems, web interactions, and CRM—to create a unified customer profile. This profile consolidates disparate data into a single, 360-degree view of each customer, enabling personalized engagement and analytics.

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Customer service case management

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Email campaign creation and sending

Question 3

A company has multiple source systems with different customer IDs. They want to create a unified customer profile that links these IDs. Which entity in Customer Insights represents the unified customer?

Accepted Answer

Customer entity. The Customer entity in Dynamics 365 Customer Insights is the unified profile that merges records from multiple source systems using different customer IDs. It is the result of the data unification process, which matches and merges duplicate records into a single, comprehensive view of each customer. This entity is specifically designed to represent the unified customer profile, making it the correct answer.

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Unified Activity entity

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Contact entity

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Profile entity

Question 4

A company wants to enrich customer profiles with external demographic data from a third-party provider. Which feature in Customer Insights allows them to import and map this data?

Accepted Answer

Data sources. In Dynamics 365 Customer Insights, data sources are the mechanism used to connect to and import data from external systems, including third-party demographic providers. Once a data source is configured, fields are mapped to the unified customer profile schema. This allows enrichment of customer profiles with external demographic data.

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Data profiling

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Connectors

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Enrichment

Question 5

Which THREE data sources can be used to ingest data into Dynamics 365 Customer Insights?

Accepted Answer

Power BI dataflows. Power BI dataflows are a valid data source for Dynamics 365 Customer Insights because they allow you to ingest, transform, and load data from various sources (e.g., databases, files, or cloud services) into Customer Insights. This integration leverages the Common Data Model to ensure data consistency and supports scheduled refreshes for up-to-date analytics.

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SharePoint Online

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Microsoft Excel files

Question 6

You are analyzing customer purchase data. What does this KQL query return?

Accepted Answer

Customers with total purchases greater than 500 since 2024. The KQL query filters customer purchase data to include only records from the year 2024 onward, then groups by customer and sums their purchase amounts, finally returning only those customers whose total purchases exceed 500. This matches option A exactly.

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Average purchase amounts for each customer since 2024

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Customers with total purchases greater than 500 in 2023

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Customers with total purchases less than 500 since 2024

Question 7

A company uses Dynamics 365 Customer Insights - Data to generate AI-driven predictions about customer churn. They want to use these predictions to trigger a journey in Customer Insights - Journeys that sends a retention offer. How should they integrate the two applications to achieve this?

Accepted Answer

Use the Data Insights connector. The Data Insights connector in Dynamics 365 Customer Insights - Journeys is specifically designed to consume AI-driven predictions (such as churn propensity scores) from Customer Insights - Data and use them as triggers or segments for real-time journeys. This connector enables the direct flow of enriched customer data and predictive insights into journey orchestration without requiring intermediate tools.

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Use Power Automate to trigger a journey

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Use the Outbound marketing connector

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Use the Real-time marketing connector

Question 8

A marketing team uses Dynamics 365 Customer Insights - Journeys. They need to create a journey that sends a personalized email to contacts based on their purchase history stored in a Dynamics 365 Sales entity. Which TWO components must they configure to ensure the journey runs correctly? (Choose two.)

Accepted Answer

Trigger. A trigger is required to start the journey when a specific event occurs, such as a contact being added to a segment or a custom event. In this scenario, the trigger initiates the journey based on the purchase history data from the Dynamics 365 Sales entity, ensuring the journey runs for the right contacts at the right time.

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Email message

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Condition

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Query

Question 9

Refer to the exhibit. You are setting up a journey in Dynamics 365 Customer Insights - Journeys. The journey is triggered by a custom event 'ButtonClicked' and targets the 'Active Users' segment. After publishing, the journey does not start. What is the most likely cause?

Accepted Answer

The segment query uses an invalid field name for the Contact entity.. A segment query referencing an invalid field name for the Contact entity will cause the segment to fail to resolve, preventing the journey from starting. In Dynamics 365 Customer Insights - Journeys, the journey engine validates the segment before launching; if the segment query contains a field that does not exist on the Contact entity, the segment cannot be evaluated, and the journey remains in a 'Draft' or 'Stopped' state.

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The email template 'WelcomeEmail' does not exist.

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The custom event requires authentication that is not configured.

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The trigger event does not include a 'ContactId' field.

Question 10

A data analyst needs to create a measure in Dynamics 365 Customer Insights - Data that calculates the total revenue per customer from the past 90 days. They have a 'Sales' entity with fields: CustomerID, Revenue, and TransactionDate. Which type of measure should they create?

Accepted Answer

Calculated measure. A calculated measure in Dynamics 365 Customer Insights - Data is used to perform aggregations (like SUM, COUNT, AVG) over a specified time window, such as the past 90 days, using fields from a single entity. Since the requirement is to sum Revenue per CustomerID filtered by TransactionDate within a rolling 90-day period, a calculated measure is the correct type because it allows defining a measure with a time-based filter and aggregation logic directly on the 'Sales' entity.

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Entity measure

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Dimension measure

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Attribute measure

Question 11

A marketing manager notices that the customer churn prediction model in Dynamics 365 Customer Insights is not updating with new data. What is the most likely cause?

Accepted Answer

The prediction model is not scheduled to refresh. In Dynamics 365 Customer Insights, prediction models are machine learning models that must be explicitly scheduled to refresh on a recurring basis. If the model is not scheduled to refresh, it will not automatically ingest new data, causing the churn predictions to become stale. Option D correctly identifies this as the most likely cause because the model's refresh schedule controls when it re-trains or updates with fresh data.

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The segment is not refreshed

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The measure is not calculated

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The data source connection is lost

Question 12

A company wants to use Dynamics 365 Customer Insights to personalize website content in real time based on customer behavior. Which feature should they implement?

Accepted Answer

Real-time marketing and personalization. Dynamics 365 Customer Insights includes a real-time marketing and personalization feature that uses customer behavior data (e.g., clicks, page views, purchases) to dynamically tailor website content. This capability leverages the Customer Data Platform (CDP) to trigger personalized experiences in milliseconds, meeting the requirement for real-time adaptation based on live customer actions.

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Customer segments

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Data unification

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Measures

Question 13

An administrator is configuring a data source in Dynamics 365 Customer Insights using the provided JSON. What is the purpose of this configuration?

Accepted Answer

To ingest data from Dynamics 365. The JSON configuration defines a data source connection to Dynamics 365, specifying the entity and field mappings required to ingest data into Customer Insights. This is the foundational step for bringing customer data into the system for unification, enrichment, and analysis.

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To run a prediction model

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To create a customer segment

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To calculate a measure

Question 14

A data engineer is reviewing the unification configuration in Dynamics 35 Customer Insights. What does this configuration accomplish?

Accepted Answer

Matches customer records by exact email. In Dynamics 365 Customer Insights, the unification configuration defines how customer records from different sources are matched and merged into a single unified customer profile. The most basic matching rule uses exact email address matching to identify records that belong to the same customer, which is what this configuration accomplishes.

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Calculates average revenue

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Predicts customer churn

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Creates a segment of customers with email

Question 15

A marketer creates a segment in Dynamics 365 Customer Insights using the JSON shown. What will this segment contain?

Accepted Answer

Customers who have spent more than $10,000. The JSON segment definition includes a condition that filters customers based on 'totalSpend' being greater than 10000. In Dynamics 365 Customer Insights, segments are built using attribute-based rules, and this JSON explicitly defines a numeric comparison on the 'totalSpend' field, which directly corresponds to customers who have spent more than $10,000.

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Customers with low spending

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Customers likely to churn

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New customers acquired this month