MB-910 Practice Test 13 — 15 Questions

Question 1

You are analyzing customer purchase data. What does this KQL query return?

Accepted Answer

Customers with total purchases greater than 500 since 2024. The KQL query filters customer purchase data to include only records from the year 2024 onward, then groups by customer and sums their purchase amounts, finally returning only those customers whose total purchases exceed 500. This matches option A exactly.

Answer

Average purchase amounts for each customer since 2024

Answer

Customers with total purchases greater than 500 in 2023

Answer

Customers with total purchases less than 500 since 2024

Question 2

A company wants to ensure customer data in Dynamics 365 Customer Insights complies with GDPR. Which feature helps manage consent?

Accepted Answer

Consent management. Consent management in Dynamics 365 Customer Insights is the dedicated feature for capturing, storing, and honoring customer consent preferences, which is essential for GDPR compliance. It allows organizations to define consent purposes (e.g., marketing email, data sharing) and automatically enforce those preferences in downstream activities like segmentation and journeys. Without this feature, the system would have no native mechanism to track or respect individual consent choices.

Answer

Prediction models

Answer

Measures

Answer

Data unification

Question 3

A data engineer is reviewing the unification configuration in Dynamics 35 Customer Insights. What does this configuration accomplish?

Accepted Answer

Matches customer records by exact email. Option D is correct because the matching rule uses exact match on the email field to unify records. Option A is wrong because it doesn't segment. Option B is wrong because it doesn't create predictions. Option C is wrong because it doesn't calculate measures.

Answer

Calculates average revenue

Answer

Predicts customer churn

Answer

Creates a segment of customers with email

Question 4

A large enterprise uses Dynamics 365 Customer Insights to manage customer data from multiple subsidiaries. They want to ensure that each subsidiary can only see their own customer data but the corporate team can see all data. What is the best approach?

Accepted Answer

Create separate data partitions within Customer Insights and assign access permissions accordingly. Data partitions in Dynamics 365 Customer Insights allow you to logically separate data from different sources (e.g., subsidiaries) within a single environment. By assigning role-based access permissions to each partition, you ensure that subsidiary users can only view their own partition data, while corporate users with broader permissions can access all partitions. This is the designed mechanism for multi-tenant or multi-business-unit data isolation without duplicating infrastructure.

Answer

Create separate segments for each subsidiary

Answer

Apply enrichment filters to hide data

Answer

Use match rules to keep data separate

Question 5

You are configuring a match rule for data unification. What does this rule specify?

Accepted Answer

Records with the exact same email address are considered a match. Option A is correct because in Dynamics 365 Customer Insights, a match rule defines the conditions under which two or more records are considered to represent the same entity (e.g., a customer). Specifying that records with the exact same email address are considered a match is a common and valid rule, as email addresses are typically unique identifiers. The rule uses exact matching logic, not fuzzy or similarity-based matching, to determine duplicates during data unification.

Answer

Records with the same CustomerId are considered a match

Answer

Records with the same name are considered a match

Answer

Records with similar email addresses are considered a match

Question 6

An administrator notices that customer profiles in Dynamics 365 Customer Insights have duplicate records after data unification. What should they do to resolve this?

Accepted Answer

Adjust the deduplication rules. Option D is correct because deduplication rules in Dynamics 365 Customer Insights define how the system identifies and merges duplicate records during data unification. If duplicates remain after unification, adjusting these rules—such as modifying match conditions, similarity thresholds, or priority order—allows the system to correctly consolidate duplicate customer profiles without losing data or requiring a full re-run.

Answer

Add a custom field

Answer

Delete one of the data sources

Answer

Re-run data unification

Question 7

A company wants to enrich customer profiles with external demographic data from a third-party provider. Which feature in Customer Insights allows them to import and map this data?

Accepted Answer

Data sources. Option A is correct because Data sources allow importing from various sources, including third-party connectors. Option B is wrong because Enrichment is a separate step that uses data already in the system. Option C is wrong because Connectors is part of Data sources. Option D is wrong because Data profiling analyzes data quality, not import.

Answer

Data profiling

Answer

Connectors

Answer

Enrichment

Question 8

A marketing team wants to send a promotional email to customers who have a high likelihood of purchasing a new product. Which Dynamics 365 Customer Insights feature should they use?

Accepted Answer

Use a prediction model for purchase propensity. A prediction model for purchase propensity uses machine learning to analyze customer signals (e.g., browsing history, past purchases, demographics) and assign a probability score indicating how likely each customer is to buy a new product. This directly meets the marketing team's need to target high-likelihood customers, as it goes beyond simple historical data to predict future behavior.

Answer

Define a measure of average spend

Answer

Create a segment based on past purchases

Answer

Run data unification

Question 9

Which TWO data sources can be used to ingest data into Dynamics 365 Customer Insights? (Choose two.)

Accepted Answer

Power Query. Power Query is a native data ingestion tool within Dynamics 365 Customer Insights that allows users to connect to a wide variety of data sources, transform data using a graphical interface, and load it into the Customer Insights data lake. It supports connectors for databases, online services, and files, making it a primary method for importing customer data.

Answer

Azure DevOps

Answer

Excel file

Answer

Microsoft Teams

Question 10

A company uses Dynamics 365 Customer Insights and wants to ensure compliance with data privacy regulations. Which THREE actions should they take?

Accepted Answer

Audit data access and usage. Auditing data access and usage (Option B) is a core compliance requirement because it enables organizations to track who accessed customer data, when, and for what purpose. Dynamics 365 Customer Insights provides built-in auditing capabilities that log all data interactions, which is essential for demonstrating compliance with regulations like GDPR and CCPA.

Answer

Enable encryption at rest

Answer

Deploy Copilot for Customer Insights

Question 11

A global enterprise wants to use Dynamics 365 Customer Insights to create a 360-degree customer view. They have data from Dynamics 365 Sales, Dynamics 365 Customer Service, and external loyalty systems. They also need to comply with GDPR and CCPA. Which THREE capabilities should they prioritize?

Accepted Answer

Use AI to create predictive segments and measure customer lifetime value. A is correct because Dynamics 365 Customer Insights uses AI to build predictive segments (e.g., churn risk) and calculate customer lifetime value (CLV) using historical and behavioral data. This directly supports the goal of a 360-degree customer view by enriching unified profiles with forward-looking insights.

Answer

Provide real-time chat support to customers

Answer

Automate LinkedIn lead generation campaigns

Question 12

Which THREE actions can be performed using Dynamics 365 Customer Insights? (Choose three.)

Accepted Answer

Predict customer churn. Options A, B, and D are correct. Customer Insights can unify customer data, create segments, and generate predictions. Option C is wrong because it doesn't manage IT devices. Option E is wrong because it doesn't design marketing emails; that is done in Dynamics 365 Marketing.

Answer

Manage IT device compliance

Answer

Design email marketing campaigns

Question 13

A company is planning to implement Dynamics 365 Customer Insights. They have customer data stored in an on-premises SQL Server database and also in Salesforce CRM. They want to unify this data in Customer Insights. Which data ingestion method should they use to bring data from both sources?

Accepted Answer

Use Power Query with a gateway for on-premises SQL and the Salesforce connector for Salesforce. Option B is correct because Dynamics 365 Customer Insights uses Power Query as its primary data ingestion engine, which supports both on-premises SQL Server via an on-premises data gateway and cloud-based Salesforce CRM through a dedicated Salesforce connector. This allows the company to unify data from both sources without requiring intermediate storage or third-party tools.

Answer

Use Power Query connectors for cloud data only, then use a gateway for on-premises SQL

Answer

Export data from SQL to Azure Blob Storage and then ingest from Blob, and use Salesforce API

Answer

Use third-party ETL tool to push data into Customer Insights via API

Question 14

Which TWO are valid data sources for Dynamics 365 Customer Insights?

Accepted Answer

Dataverse. Options A and C are correct: Common Data Model folder and Dataverse are supported. Option B is wrong because Excel files are not directly supported as sources. Option D is wrong because Power BI is a visualization tool. Option E is wrong because Azure DevOps is not a data source.

Answer

Power BI dataset

Answer

Azure DevOps

Answer

Excel workbook

Question 15

A company wants to use Dynamics 365 Customer Insights to personalize website content in real time based on customer behavior. Which feature should they implement?

Accepted Answer

Real-time marketing and personalization. Option C is correct because Dynamics 365 Customer Insights includes a real-time marketing and personalization feature that uses customer behavior data (e.g., clicks, page views, purchases) to dynamically tailor website content. This capability leverages the Customer Data Platform (CDP) to trigger personalized experiences in milliseconds, meeting the requirement for real-time adaptation based on live customer actions.

Answer

Customer segments

Answer

Data unification

Answer

Measures

MB-910 Practice Test 13 — 15 Questions

Exhibit

MB-910 Practice Test 13 — 15 Questions

Exhibit