MB-910 Practice Test 11 — 15 Questions

Question 1

A financial services company uses Dynamics 365 Customer Insights to generate a 360-degree view of customers. They want to use AI to predict which customers are likely to churn in the next 30 days. What should they configure?

Accepted Answer

Enable the churn prediction model in the AI insights module. The churn prediction model in the AI insights module is the correct configuration because Dynamics 365 Customer Insights provides prebuilt AI models, including a churn prediction model, that analyze customer data (e.g., interactions, transactions, and engagement) to predict which customers are likely to churn within a specified time frame, such as 30 days. This model uses machine learning to identify patterns and assign a churn score, enabling proactive retention efforts.

Answer

Define a measure to calculate average transaction amount

Answer

Create a static segment based on past churn behavior

Answer

Add enrichment data from external demographics

Question 2

A company uses Dynamics 365 Customer Insights - Data and wants to enrich customer profiles with demographic data from a third-party provider. Which feature should they use?

Accepted Answer

Enrichments. Enrichments in Dynamics 365 Customer Insights - Data allow you to augment existing customer profiles with additional data from third-party providers, such as demographic, firmographic, or interest data. This feature directly supports the goal of enriching profiles with external demographic information by matching customer identifiers against the provider's data and appending the results.

Answer

Data sources

Answer

Segments

Answer

Measures

Question 3

A customer administrator configures the unification shown. After running unification, they notice that some records from the Web_Submissions source have empty email fields. What will happen to those records?

Accepted Answer

They will remain as unmatched profiles. Since the only matching rule uses exact match on email, records with empty email will not match any CRM record and will remain unmatched as separate profiles. Option C is correct. Option A is wrong because empty fields don't cause errors. Option B is wrong because match requires non-empty. Option D is wrong because they are not deleted.

Answer

They will cause an error and stop unification

Answer

They will match to CRM contacts with empty email

Answer

They will be deleted from the data source

Question 4

A marketing team wants to create a segment of customers who have made a purchase in the last 30 days. Which Customer Insights capability should they use?

Accepted Answer

Segmentation. Segmentation allows creating dynamic segments based on conditions. Option A is correct because segmentation is the feature for grouping customers.

Answer

Predictive scoring

Answer

Data unification

Answer

Measures

Question 5

A company uses Dynamics 365 Customer Insights - Data to manage customer data. Which TWO features are part of Customer Insights - Data? (Select TWO.)

Accepted Answer

Data unification. Data unification is a core feature of Dynamics 365 Customer Insights - Data that allows you to ingest data from multiple sources, map fields, and merge duplicate records into a single, unified customer profile. This process uses matching rules and deduplication logic to create a 360-degree view of each customer, which is essential for downstream analytics and segmentation.

Answer

Event management

Answer

Email marketing

Answer

Journey orchestration

Question 6

Which THREE data sources can be used to ingest data into Dynamics 365 Customer Insights?

Accepted Answer

Power BI dataflows. Power BI dataflows are a valid data source for Dynamics 365 Customer Insights because they allow you to ingest, transform, and load data from various sources (e.g., databases, files, or cloud services) into Customer Insights. This integration leverages the Common Data Model to ensure data consistency and supports scheduled refreshes for up-to-date analytics.

Answer

SharePoint Online

Answer

Microsoft Excel files

Question 7

Which TWO actions can you perform using Customer Insights measures? (Choose two.)

Accepted Answer

Track monthly revenue trends. Measures are for KPIs and aggregations. Options A and D are correct. Option B (segment) is not a measure. Option C (enrich) is not a measure. Option E (unify) is not a measure.

Answer

Create a segment of high-value customers

Answer

Unify customer records from multiple sources

Answer

Enrich customer profiles with demographic data

Question 8

A financial services company uses Dynamics 365 Customer Insights - Data. They need to ensure customer data is protected according to GDPR. They want to automatically delete customer profiles after a retention period. Which feature should they configure?

Accepted Answer

Data privacy. Option A is correct because Customer Insights includes data privacy features to set retention policies and delete profiles. Option B is wrong because data sharing is about sharing with other systems. Option C is wrong because data sources are connections to data. Option D is wrong because enrichment adds data, not deletion.

Answer

Data sources

Answer

Enrichment

Answer

Data sharing

Question 9

Which TWO activities are part of the data unification process in Dynamics 365 Customer Insights?

Accepted Answer

Configuring match rules to identify duplicates. Option B is correct because configuring match rules is a core step in the data unification process in Dynamics 365 Customer Insights. Match rules define the conditions (e.g., fuzzy matching on email or phone) used to identify duplicate customer records across source systems, enabling deduplication and merging into a single unified profile. This is distinct from segmentation or enrichment, which occur after unification.

Answer

Creating segments based on customer attributes

Answer

Defining measures for customer metrics

Answer

Enriching profiles with external data

Question 10

A company wants to use AI to calculate the likelihood that a customer will churn. Which Customer Insights feature should they use?

Accepted Answer

Predictive models. Option B is correct because Customer Insights includes predictive models like churn model. Option A is wrong because segments are groups. Option C is wrong because measures are KPIs. Option D is wrong because enrichment adds external data.

Answer

Measures

Answer

Segmentation

Answer

Enrichment

Question 11

A company uses Dynamics 365 Customer Insights - Data and wants to ensure that customer data from the EU complies with GDPR. What should they configure?

Accepted Answer

Data privacy settings within Customer Insights. Option C is correct because Customer Insights provides data privacy settings to handle GDPR compliance, such as data retention and consent management. Option A is wrong because data loss prevention policies are not specific to Customer Insights. Option B is wrong because compliance manager is a separate tool. Option D is wrong because data classification labels are part of Microsoft Purview, not Customer Insights.

Answer

Microsoft 365 compliance center

Answer

Data classification labels in Microsoft Purview

Answer

Data loss prevention (DLP) policies in Power Platform admin center

Question 12

A marketer creates the segment shown. Which customers will be included?

Accepted Answer

Customers with TotalSpend more than 5000. The segment shown uses a condition that filters customers based on the 'TotalSpend' attribute being greater than 5000. In Dynamics 365 Customer Insights, segments are built using attribute conditions, and the operator 'greater than' (>) includes only records where the numeric value exceeds the specified threshold. Therefore, customers with a TotalSpend value above 5000 are included in the segment.

Answer

Customers with TotalSpend less than 5000

Answer

All customers with any TotalSpend

Answer

Customers with TotalSpend exactly 5000

Question 13

An administrator notices that Customer Insights data is not refreshing as scheduled. What should they check first?

Accepted Answer

Data source refresh settings. Data sources and refresh schedules are the most common cause of refresh issues. Option C is correct because verifying the data source refresh settings is the first step.

Answer

Unification rules

Answer

Enrichment providers

Answer

Segment definitions

Question 14

A retail company wants to unify customer data from their e-commerce platform, loyalty program, and in-store POS system to create a single customer view. Which Dynamics 365 tool should they use?

Accepted Answer

Dynamics 365 Customer Insights - Data. Option B is correct because Dynamics 365 Customer Insights - Data is specifically designed to unify customer data from multiple sources into a single customer profile. Option A is wrong because Customer Voice is for surveys. Option C is wrong because Sales is for managing sales processes. Option D is wrong because Customer Service is for customer support.

Answer

Dynamics 365 Customer Service

Answer

Dynamics 365 Sales

Answer

Dynamics 365 Customer Voice

Question 15

Refer to the exhibit. A Customer Insights data engineer is configuring data unification for a POS system. What is the purpose of the 'matchConditions' in this JSON?

Accepted Answer

To identify records that refer to the same customer. Match conditions define how records from different data sources are matched for unification. Option C is correct because it identifies records that refer to the same customer.

Answer

To filter out incomplete transactions

Answer

To set the refresh schedule for the data source

Answer

To define the schema of the target entity