Which THREE of the following are capabilities of Campaign Management in Salesforce?
Campaign members support configurable status values beyond the default picklist, letting teams record responses such as 'Responded' or 'Attended'. This satisfies the stem's requirement for campaign management capability, since member status tracking drives response reporting and campaign ROI analysis within Salesforce.
Why this answer
Option B is correct because Campaign Members have a Status field that can be customized with picklist values such as 'Responded' or 'Attended' to track each member's engagement. Option D is correct because Campaign Members can be individual Leads or Contacts (and Person Accounts), allowing you to associate both types with a single campaign. Option E is correct because Campaign Hierarchy lets you link child campaigns to a parent campaign and roll up metrics like responses and ROI to the parent level.
Option A is not a capability of Campaign Management; Opportunity Stage changes are driven by Opportunity processes or automation, not by campaigns directly. Option C is incorrect because campaigns cannot be directly converted into Opportunities; conversion applies to Leads, and Opportunities are created separately or via automation.
Exam trap
Sales-Con-201 often tests the misconception that Campaigns can drive Opportunity Stage changes or be converted into Opportunities, when campaigns only track influence and membership.