A consultant is conducting a post-go-live audit for a Sales Cloud deployment. Which TWO methods should the consultant use to evaluate whether the implementation achieved its intended business outcomes? (Choose two)
Adoption dashboards and feature utilisation reports quantify active usage, logins and which capabilities reps actually use, evidencing whether the deployed functionality is embedded in daily selling. This measures realised behavioural change against the intended business outcomes, not merely technical delivery.
Why this answer
Option B is correct because analyzing system adoption dashboards and feature utilization reports provides objective evidence of whether users are actually engaging with the deployed Sales Cloud functionality, which is a core indicator of realized business value. Option C is correct because comparing pre-implementation sales cycle lengths and win rates against current post-go-live metrics directly measures the business outcomes the implementation was intended to improve, using quantifiable before-and-after KPIs. The remaining options do not belong: A and E rely on irrelevant or anecdotal observations (coffee cup counts, a receptionist's personal opinion) that have no bearing on business outcomes, while D is a disruptive and unethical action that would not yield valid audit evidence.
Exam trap
Sales-Con-201 often tests the difference between measuring technical deployment success (system is live, users can log in) and measuring business outcome success (adoption, process improvement, ROI) — candidates may pick vanity metrics or anecdotal evidence instead of systematic adoption and baseline-comparison measures.