SF-Data-Arch Master Data Management Practice Question
A data architect at Northern Trail Outfitters is designing a master data management solution where customer records from Salesforce and a legacy ERP must be consolidated into a single golden record. The architect must ensure that the most recent address is always used, but if the most recent address is from the legacy ERP, it should only be used if it has been verified. Which MDM concept should be implemented to achieve this?
⚠ Common exam trap
It's easy for candidates to confuse survivorship with data stewardship; survivorship is automated conflict resolution, while stewardship is manual intervention.
Answer choices
Why each option matters
Answer the question above first, then reveal the full breakdown to understand why each option is right or wrong.
Correct answer & explanation
✓
Survivorship rules with trust scores
Survivorship rules with trust scores allow the MDM system to apply business logic such as 'most recent, but verified for legacy ERP' when consolidating records. Trust scores can be assigned based on data source and verification status, ensuring the golden record reflects the most reliable and recent information.
Answer analysis
Option-by-option breakdown
For each option: why learners choose it and why it is or isn't the right answer here.
- ✗
Deterministic matching
Why it's wrong here
Deterministic matching identifies duplicate records based on exact matches of key attributes, but it does not resolve conflicts between attribute values from different source systems. It is used for identification, not for determining which value survives in the golden record.
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Data lineage tracking
Why it's wrong here
Data lineage tracking documents the origin and transformation of data, which is useful for auditing and compliance, but it does not actively decide which attribute value to use in the golden record. It supports survivorship but does not implement the rules themselves.
- ✓
Survivorship rules with trust scores
Why this is correct
Survivorship rules determine which attribute value survives when merging records. By incorporating trust scores, the system can prioritize the most recent address but require verification for legacy ERP data. This ensures data quality and meets the business rule of using verified legacy addresses only.
- ✗
Data stewardship workflows
Why it's wrong here
Data stewardship workflows involve human review and correction of data issues, but they do not automatically enforce attribute-level survivorship based on recency and verification status. They are complementary but not the primary mechanism for automated golden record creation.
About these practice questions
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JA
Written and reviewed by Johnson Ajibi, MSc IT Security
Senior Network & Security Engineer · founder of Courseiva
Last reviewed September 2026 · checked against the official Salesforce exam blueprint
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